ENDLESS SUMMER
Spray On Bronzer is Hautest Safe Sun Alternative for Extending or Faking Seasonal Glow
MALIBU, CA—Classified Cosmetics™, the company that changed the face of cosmetics with ERA® FACE spray on foundation, the "airbrush without the machine," is launching ERA® RAYZ spray on bronzers just in time to help those who shun the sun hang on to, or recreate, a warm, summer look.
The global debut of ERA® RAYZ is scheduled for pre-holiday 2003 and has already been used backstage on performers, presenters and winners of the 2003 Academy of Country Music Awards and on the set of a recent Sports Illustrated Video photoshoot featuring supermodel Rachel Hunter.
ERA® RAYZ spray on bronzer captures the essence of a sun-kissed holiday with two naturally-sheer tints and the precision of airbrush application.
- ERA® RAYZ, 1 IN THE SUN: the shade of a leisurely summer day... a perfect touch of healthy radiance for fair-to-lighter skin.
- ERA® RAYZ, 3 BY THE SEA: the color of a mini island get-away... a gorgeous sun-drenched luster for medium-to-darker skin.
Utilizing the same patented aerosol technology that has made ERA® FACE a growing phenomenon amongst "those who know," ERA® RAYZ spray on bronzer is ideal for achieving a year-round, airbrushed glow when worn alone or over foundation.
The 360° nozzle range allows for a flawless do-it-yourself application without blending-even in the most hard to reach places. It's instant color with a sophisticated sheen, precisely where and how you want it, without looking orange, muddy or streaky.
Oil-free ERA® RAYZ spray on bronzers won't clog pores and are infused with moisturizing vitamins and botanicals that stay dewy-fresh from first to last application, thanks to its contamination-free packaging.
The "glow-and-go" 1.5 oz ERA® RAYZ spray on bronzers will be available beginning October 2003 for $40. The larger cans of ERA® FACE spray on foundation are $55 for 2.25 oz. and are available now through prestige cosmetic boutiques worldwide and on the company website: http://www.classifiedcosmetics.com/. Consumers can also call a Classified Cosmetics™ makeup artist toll-free in the United States at 866.ERA.FACE for personal assistance.
Celebrity makeup artist and Classified Cosmetics™ Founder/CEO, Yolanda Halston, created the company's flagship product, ERA® FACE spray on foundation, after 5 years of self-funded research addressing the unique needs of post-cosmetic surgery skin. Because of her efforts, everyone can enjoy a fast and flawless airbrush finish in seconds with the added benefit of a sterile, gentle application that's good for the skin.
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
FLAW IS A FOUR-LETTER WORD
Spray On Foundation Saves Savvy Consumers From Swearing Off Perfect Summer Skin
MALIBU, CA—Summertime, and the livin' is easy... especially with ERA® FACE, the world's first spray on foundation from Classified Cosmetics™. Airbrushing is the hottest trend under the sun and ERA® FACE puts flawless perfection in consumers' hands in time to make the most of skin-baring fashions.
SAVING TIME: With a few shakes and a 2-second spray, it's finally possible to have a picture-perfect, airbrush finish— without investing in an expensive and bulky machine. ERA® FACE streamlines your beauty routine by multi-tasking as a foundation, concealer, lash primer, eye shadow and lip base. It cuts out the powdering step, resists summertime melt downs and helps other makeup last longer so touch-ups are less likely.
SAVING FACE: Oil-free ERA® FACE has SPF20, Aloe Vera, Chamomile and vitamins A, C & E. Its patent-pending, aerosol system maximizes the potency of fragile botanicals and antioxidants by protecting them from air and contaminates. ERA® FACE is easily layered to cover scars, birthmarks, tattoos and spider veins, Proper application makes it wear/water resistant so it's perfect for camouflaging strap marks anywhere on the body. Spraying ERA® FACE also eliminates the need to pull and tug at the skin, which accelerates the appearance of premature aging.
SAVING MONEY: ERA® FACE comes in a 2.25 oz. can—over twice the average size of other foundations. The $55 USD price is less than what you'd pay for a separate concealer, foundation and powder from a comparable brand to get similar results. Its environmentally-friendly aerosol system ensures "first-use fresh," unaltered makeup through to the last application. Each ERA® FACE can comes with a FREE, machine-washable headwrap and cosmetic puff set ($20 USD retail value) for a complete foundation solution.
ERA® FACE spray on foundation is exclusively available through prestige cosmetic boutiques worldwide. Additional color-matching help can be found at www.classifiedcosmetics.com by using the AUTOMATCH™ program, or by calling toll-free in the USA, 866.ERA.FACE, to request an ERA VIRTUAL PALETTE™ (adhesive foundations swatches matched to all 10 foundation shades).
Celebrity makeup artist and Classified Cosmetics™ Founder/CEO, Yolanda Halston, created the company's flagship product, ERA® FACE spray on foundation, after 5 years of self-funded research addressing the unique needs of post-cosmetic surgery skin. Because of her efforts, everyone can enjoy a fast and flawless airbrush finish in seconds with the added benefit of a sterile, gentle application that's good for the skin.
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
GLOW WITHOUT THE DISCO
Spray On Shimmer Adds Instant Glamour With New Sophistication
MALIBU, CA—Classified Cosmetics™, the company that changed the face of cosmetics with ERA® FACE spray on foundation, the "airbrush without the machine," is launching ERA® GLAZE spray on shimmers as a quick, subtle way to enrich your appearance plus brighten your day (or night).
The global debut of ERA® GLAZE is scheduled for pre-holiday 2003 and has already been used backstage on performers, presenters and winners of the 2003 Academy of Country Music Awards and on the set of a recent Sports Illustrated Video photoshoot featuring supermodel Rachel Hunter.
All glow—no disco. ERA® GLAZE spray on shimmers tastefully accentuate a wide range of skin tones with two long-wearing, lightweight tints.
- ERA® GLAZE, 24 KARAT: a richly decadent, golden sheen that warms and highlights skin.
- ERA® GLAZE, PLATINUM: a sumptuous, prismatic sheen that illuminates skin.
Utilizing the same patent-pending technology that has made ERA® FACE a growing phenomenon amongst "those who know," ERA® GLAZE is ideal for achieving instant glamour thatŐs soft enough for day, dramatic enough for night.
The 360° nozzle range allows for a flawless do-it-yourself application without blendingĐeven in the most hard-to-reach places. ERA® GLAZE creates instant impact with a sparkling, eye-catching sheen precisely where and how you want it.
The contamination-free packaging of ERA® GLAZE keeps the rich ingredients of this vitamin and botanical-infused shimmer spray dewy-fresh from first to last application. Moisturizing and oil- free, ERA® GLAZE spray on shimmers wonŐt dry skin or clog pores, making it the perfect accent for skin of all ages.
The "glow and go" 1.5 oz ERA® GLAZE spray on shimmers will be available beginning October 2003 for $40. The larger cans of ERA® FACE spray on foundation are $55 for 2.25 oz. and are available now through prestige cosmetic boutiques worldwide and on the company website: http://www.classifiedcosmetics.com/. Consumers can also call a Classified Cosmetics™ makeup artist toll-free in the United States at 866.ERA.FACE for personal assistance.
Celebrity makeup artist and Classified Cosmetics™ Founder/CEO, Yolanda Halston, created the companyŐs flagship product, ERA® FACE spray on foundation, after 5 years of self-funded research addressing the unique needs of post-cosmetic surgery skin. Because of her efforts, everyone can enjoy a fast and flawless airbrush finish in seconds with the added benefit of a sterile, gentle application thatŐs good for the skin.
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
GENIE TRADES BOTTLE FOR AEROSOL CAN AND TRANSFORMS MAKEUP INTO DREAM-COME-TRUE
Spray On Foundation Delivers Airbrush Finish That Withstands The Heat
MALIBU, CA—ERA® FACE, the first and only spray on foundation from Classified Cosmetics, has all the polish of professional airbrushing for summer-proof beauty without the price and mess of an airbrush machine.
Jennifer Aniston used it on her wedding day; J.Lo depends on it for her music videos. Professional airbrushing has long been a favorite makeup indulgence for the entertainment industry, but the complexity and investment involved in owning and operating the equipment has kept the magical results out of the hands of the general public... until now.
Proclaimed by some as "the next genie in a bottle" and the "holy grail of foundations" by others, ERA® FACE spray on foundation can most simply be described as an airbrush without the machine. Now, thanks to Yolanda Halston, celebrity makeup artist and Founder/CEO of Classified Cosmetics, anyone can spray their way to the luxury of perfect makeup even during the sweltering heat of late summer.
ERA® FACE is formulated to be moisturizing and beneficial to the skin," explains Halston. "It's like misting your face with Evian. Two seconds and you're done... it doesn't even feel like you've got makeup on."
A quick, 2 second spray is all it takes for a lightweight, natural finish with all-day staying power. When applied according to directions, ERA® FACE is both water and wear-resistant, yet comes off easily with soap or makeup remover.
ERA® FACE spray on foundation contains Aloe, Chamomile, antioxidant vitamins and has additional uses as versatile as its 10 oil-free shades. Use it as a concealer, as a lash base or lip base and toss your powder ERA® FACE sets to a matte finish without it. Layer to create a more polished evening look, eliminate strap marks or cover freckles and sun spots, birthmarks, scars, tattoosÜ even varicose veins.
On the web, www.classifiedcosmetics.com features an up-to-date store locator and AUTOMATCH, a user-friendly tool that helps visitors pick their best ERA® FACE shade based upon other makeup they already use. Consumers can also call a Classified Cosmetics makeup artist toll-free at 866.ERA.FACE for personal assistance.
ERA® FACE spray on foundation can be bought for $55 a price considerably less than that of even the most stripped down airbrush machine. The sleek 2.25oz aerosol can also comes with a luxurious headwrap and cosmetic puff (both machine washable) as a gift-with-purchase.
Celebrity makeup artist and Classified Cosmetics Founder/CEO, Yolanda Halston, created ERA® FACE spray on foundation after 5 years of self-funded research addressing the unique needs of post-cosmetic surgery skin. Today, as a result of her efforts, anyone can enjoy a fast and flawless airbrush finish with the added benefit of a sterile, gentle application that's good
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
CLASSIFIED COSMETICS CHANGES THE FACE OF COSMETICS WITH A MUCH ANTICIPATED REVELATION IN BEAUTY
Malibu, CA, November 19, 2001—Just in time for the holidays, Classified Cosmetics is making its highly anticipated worldwide debut with A REVELATION IN BEAUTYȘ featuring a prestige makeup line that delivers "professional airbrush" results.
In the blink of an eye, ERA® FACE is changing the face of cosmetics as the world's first spray on foundation. Classified Cosmetics' flagship product has hit the market with stealth speed-seemingly out of nowhere. But in reality, its conception has taken company Founder & CEO, Yolanda Halston, five years of development with patience and unwaivering belief.
Ms. Halston is no stranger to the beauty industry. After 15 years as an accomplished and in-demand professional makeup artist, she is a favorite amongst numerous celebrities who request her talents for the Oscars, personal appearances, magazine photo shoots, television and film productions. Her extensive knowledge of beauty trends and her on-set experience is the creative inspiration behind Classified Cosmetics.
ERA® FACE was originally conceived with the intent of creating a safe and effective method for applying cosmetics to damaged and healing skin. As the idea took shape, it quickly became apparent that the product could fill an even greater void with cosmetic consumers.
In a time when other cosmetic companies are launching color lines, Classified Cosmetics has chosen a different approach by focusing on the most important element of every look-the skin. "Colors and trends continually change... their popularity is seasonal," explains Yolanda. "But beautiful, flawless skin is always necessary to achieve a polished look-whatever the season."
Five years later, ERA® FACE has emerged as a quick and easy-to-use method for achieving a virtually flawless, air-brushed look "ERA® FACE is not a 'me too' product," says Rodger Halston, President and Co-Founder of Classified Cosmetics. "There is nothing else like ERA® FACE on the market... we're taking the wheels off of the automobile."
ERA® FACE is currently available in 10 perfectly matched shades and can be found across the United States in exclusive boutique stores and prestige cosmetic departments. Distribution is expanding quickly and is scheduled for international availablity in the upcoming months. Classified Cosmetics will introduce new color shades and will launch several line extensions during Fall/Holiday 2002.
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
CENTURIES OF BEAUTY... FIVE YEARS OF DEVELOPMENT... 3 SECONDS TO A REVELATION...
Malibu, CA, November 19, 2001—Classified Cosmetics has set A REVELATION IN BEAUTY™ into motion and is changing the face of cosmetics with ERA® FACE, the world's first spray on foundation. Five years ago, ERA® FACE was conceived as a safe and effective method for applying cosmetics to healing skin of post-surgery patients. As the idea took shape, it quickly became apparent that the product could fill an even greater void with cosmetic consumers. As the only product of its kind, ERA® FACE combines long-lasting, water-resistant color in a refreshing mist for a virtually flawless, "airbrush" finish that is simply beautiful and simply effortless to achieve.
Professional Results
"The state-of-the-art delivery system of ERA® FACE gently mists a refreshing wash of color directly onto the skin," explains Yolanda Halston, Company Founder and CEO. "Each molecule is 'wrapped' inside a bubble of water containing light-diffusing pigments." ERA® FACE can be used externally head to toe to conceal freckles, moles, birthmarks, scars, tattoos, varicose veins, stretch marks, and other skin discolorations. ERA® FACE provides sheer coverage to create today's "natural" look. For maximum coverage, color can be seamlessly layered to provide opaque results while still using minimal product. Oil-free, water-resistant ERA® FACE is easily removed with mild soap and water or regular makeup remover.
Beneficial Botanicals and Vital Vitamins
Hypo-allergenic and non-comedogenic ERA® FACE not only looks and feels good on the skin, it's also good for the skin. ERA® FACE provides nourishing moisture without clogging pores and includes beneficial ingredients such as soothing Aloe Vera and Chamomile to encourage healing plus antioxidant Vitamins C and E to promote healthier skin.
ERA® FACE is recommended by leading cosmetic surgeons across America. Its high-tech delivery system provides unmatched benefits for post-surgery patients. No other cosmetic product on the market can adhere to newly-healing skin like ERA® FACE. The gentle, effective application eliminates the need to tug or pull at delicate skin, and makes the possibility of product contamination non-existent.
Environmentally Friendly and Cruelty-Free
The aerosol propellant in ERA® FACE is environmentally friendly, with no ozone-depleting chemicals. No animal testing of any kind was performed in any of the clinical research or development, and the company does not, and will not conduct or condone animal testing.
ERA® FACE is currently available in 10 perfectly matched shades and can be found across the United States in exclusive stores and upscale cosmetic departments. Distribution is expanding quickly and is scheduled for international availablity in the upcoming months. Classified Cosmetics will introduce new color shades and will launch several line extensions during Fall/Holiday 2002.
###
For information about ERA® FACE spray on foundation, Classified Cosmetics™, or to schedule an interview with Yolanda Halston, please contact Hillary Hunt at 310.456.9700 ext. 109 or hillaryb@classifiedcosmetics.com.
Back to Exposure / Press Releases
